TMRW Foods had been receiving feedback from customers saying their products were hard to find due to the packaging being too dark and hard to read. The old style packaging was also in a tray format that rarely was stocked with it’s front clearly visible. Customers had also been requesting TMRW to switch to a more eco friendly packaging alternative.

The final design was a 100% recycled cardstock box with a custom cut out. Thanks to the interlocking bottom of the dieline, this design allowed the product a wider range of shelf display options, as it could easily be displayed standing up on shelves, leading to customers being able to easily identify the product in store. This packaging was cheaper per unit to produce in comparison to the previous, and also used 60% less plastic.