A recognized leader in the aromatherapy industry, Vitruvi is renowned for their design-forward approach to home scenting and air care.
2021-2023 digital designer
Key roles and responsibilities
Creative Concepting
Campaign Asset Creation
Motion/Video Asset Creation
Creative Direction
As a graphic designer at Vitruvi, I was responsible for creating the visual identity of the brand and bringing their values and aesthetic to life across multi-marketing channels. Such touch points included email marketing, web design, print materials, video ads, and social media platforms.
During Vitruvi’s rebrand in the Spring of 2022, my work played an essential part in helping the company re-establish a strong brand presence and connect with its audience visually.